Was just reading Ideo's excellent monthly newsletter on transparency and came across this excerpt from Digg.
DirtyVicar: So this Digg article is just marketing? Man, I feel like a chump.
0x1b: You new here or something? When did you ever think Digg wasn’t about marketing? How do you think they pay the bills?
Chompy: Dude, “normal people” haven’t gotten anything on the front page since 2006.
It coincides with a chat I had this morning with a client where we saw our competitor was being name checked continuously on Twitter. Once we dug a bit deeper it turned out that almost every one of these tweets was from a marketer simply laying claim to be first onto the competitors new piece of 'innovative' marketing reported in the trade press.
What happens when people realise networks are chock full of marketers? in Diggs case there has been a huge backlash. I don't think the same will happen in Twitters case as usually pages are used as self promotion tools and people are very transparent but it this example does raise some interesting questions.
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